Project Statement:
The two annotations accompanying this poster deepen one’s understanding of solar energy in many ways. Piece #1 is a Renewable Solar Jar, which contains a single message for a mass audience. By having this prototype of solar energy displayed next to the poster, the audience will see the beauty and genius of solar energy, evoking them to either consider or convert. Piece #2 acts as a call to action, while also providing yet another example of renewable solar.
Elements of logos and pathos are clearly demonstrated in both pieces. In piece #1, the message in a bottle appeals to the audience as a logical and informative experience, pushing them in the direction of renewable solar. As individuals manipulate the display piece, they connect with the central idea in a way that is personal and thus elements of pathos are present. Aside from this, having a single message that must be left or recycled for the next viewer encourages people to participate in a renewable experience. Piece #2 acts a logical demonstration of solar energy, thus appealing to the reasoning of a mass audience, while also appealing to the audience’s emotion through a call to action.
These annotations do generate empathy in the viewer as shown in the user testing. Although these objects were targeted toward residential homeowners, who have a good understanding of solar energy; all audiences seemed to be moved.
To finish, both pieces work remarkably together. They serve their purpose of moving audience members to convert to renewable solar in both the museum setting, as well as a public place.
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