In this lecture, Tim Brown points out that design has
become too small and so general that we no longer focus on important problems.
Consumerism has caused the world of design to become very stereotypical,
meaning that one only focuses on the appearance and marketing of an object.
Brown suggests that the world needs to move from design to “design thinking” to
overcome this unfortunate pattern.
Brown
employs the example of the nineteenth century genius, Isambard Kingdom Brunel.
Brunel employed design thinking to solve problems and create world-changing
innovations like the Great Western Railway and integrated transportation
systems. This new way of thinking allowed Brunel to advance the world in
multiple ways. Tim Brown declares that design thinking is remerging in society;
therefore it is possible for the world of design to become innovative once
again.
I found
it fascinating how making prototypes causes the job to be completed quicker and
as well as more efficiently completed. Building prototypes allows a designer to
see flaws in their design, which allows the design to move forward. In times of
change we need new alternatives and new ideas; therefore, Tim Brown suggests
opening the world of design to everyone. By including everyone, we receive new
perspectives and new ways of tackling problems.
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