This is the first time that I have been introduced to David Carson and his work. While viewing his TED talk, several things addressed struck me as important.
David Carson is a big believer in the emotion of design, what is the emotional response evoked? How does the viewer react to this response. Carson provides a two photographs to explain this idea or theory. He compares two “no parking” signs but he specifically focuses on the typographic style of these phrases. One style seems subtle, minimalist, and industrial; while the other sign comes off as aggressive and territorial. As Carson points out, anyone’s natural instinct would be to park by the first sign because one imagines a civilized human being v the aggressive serial killer. It is amazing how one’s writing can convey personas to total strangers. So that goes to say that it is important to personalize your work to make it memorable, but also to gain the viewer’s attention.
Another point Carson made was his take on intuition. Specifically, how it is involved in the world of Graphic Design. Carson believes that intuition is the biggest element in design–allows follow your gut. So intuition can occur in many different forms, but most likely it will come on its own accord. One cannot force this inspiration or moment of intuition. So in some situations, it is best to take a step back from technology and either relax or perhaps begin creating with your hands. Look for unique perspectives, something that could make it intriguing to the viewer and allow that to influence you.
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