To begin this project, I chose the following attribute words
that each of my cereal boxes will convey.
Comfort
Energy
Order
After choosing these essential words, I began by reviewing
the definitions and synonyms of said words. This was an important step because
it allowed for brainstorming and configuring the proper design connotation for
the typographic redesigns.
Comfort
Definition:
to soothe, console, or reassure; bring cheer to.
Synonyms:
ease,
relaxation, repose, tranquility, contentment, coziness, luxury, etc.
Energy
Definition:
forcefulness of expression: an adequate or abundant amount of such power.
Synonyms: vitality, vigor, life,
liveliness, animation, vivacity, spirit, etc.
Order
Definition:
proper, satisfactory, methodical or harmonious arrangement.
Synonyms:
sequence,
arrangement, organization, disposition, system, series, etc.
From there, I
began to divide the information provided into certain categories: front/back
panel, side/top/bottom panels, etc. I divided the information based on the
overall tone of certain phrases but also focusing on their typographic appeal
and potential. With all these categories in mind, I began to briefly sketch
possible formatting.
These sketches
are in the beginning stage and by no means the final designs. I look forward to
explore more possibilities this weekend, especially now that I have a rough template for indesign!
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